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Agent Branding

Personal branding assets that keep every agent professional, consistent, and compliant—while still feeling personal.

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Profile photo templates

Use these guidelines to create a clean, consistent profile photo across platforms.

Profile Photo Frame (Square)
1080×1080 · Facebook / Instagram / WeChat
Request

Use a clean headshot. Keep shoulders visible. Avoid busy backgrounds. Add the Prime America frame only—no extra logos.

Profile Photo Frame (Circle-safe)
1080×1080 · Facebook / Instagram / LinkedIn
Request

Designed to stay readable when platforms crop to a circle. Keep your face centered with generous padding.

LinkedIn Headshot Crop Guide
1080×1080 · LinkedIn
Guide

Crop tighter than Instagram. Keep eyes on the top third. Neutral background preferred.

Quick rules
  • Use a real headshot (no sunglasses, no group photos, no heavy filters).
  • Neutral background preferred. Avoid busy patterns.
  • Business attire recommended. Keep it timeless.
  • Do not add extra logos, badges, or slogans to your headshot.

Banner / cover templates

Approved sizes and layout notes by platform.

LinkedIn
1584×396

Keep text and logos away from the left side (profile photo overlap). Use one message only.

Facebook Cover
820×312

Design for mobile first. Keep important content centered to avoid cropping.

WeChat Moments
1080×1920

Use a simple headline + one supporting line. Avoid tiny text.

Instagram Story
1080×1920

Keep key text inside the safe area (top/bottom UI overlays).

Social profile assets

A standardized set of post types that work across Facebook, Instagram, LinkedIn, and WeChat.

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Headline + CTA Story Set
Instagram / Facebook / WeChat

A 3-slide set: (1) Hook, (2) Value, (3) CTA. Use for open houses, new listings, and buyer/seller tips.

Listing Post (Square)
Instagram / Facebook

Use for residential and commercial listings. Keep address optional. Highlight 1–2 strongest features only.

Market Update Post
Facebook / LinkedIn / WeChat

Use factual language. Include source note (MLS / public data) when referencing numbers.

Agent Intro / About Me
LinkedIn / Facebook

A clean intro card + short caption template for credibility building. No exaggerated promises.

Need a custom agent kit?

Use the request form and include: platform, deadline, agent name, headshot link, and the message you want to lead with.

Submit a branding request